An Impromptu interview at David’s Bridal – Brooklyn

  • Posted on January 7, 2013 at 5:48 am

600 DressOn my radio show: www.BlogTalk which is on every other Thursday. The next one is on January 24th.
Anyway last time the show was on, it was Thrifty Thursday Plus, for after Christmas wedding sales exploration. It had been my idea to go to all five boroughs to experience wedding accessory sales on 12/26/12 and then tell you about them the next day on my show. Well because of where I live, I was really only able to get to two of the five boroughs. I also promised to include the impromptu interview that I had on David’s Bridal on my website. I did not do it, yet. I wanted you to experience it first as my preview audience.
As I stepped into David’s Bridal of Brooklyn, I was thinking of you, and started to tell the sales women at the desk that I was looking for some wedding accessories and was interested on what was on sale. Now David’s Bridal was already having a sale on wedding dresses. In fact, a very good sale that started that very day, which goes through 14 January 13, a 50% all wedding dresses, so you know I was intrigued as to what else could be had for that percentage as well.
As always when I ask about sales or specifics about weddings, the first thing I was asked was when is my wedding. Ladies be ready with your answer. Now, as you know I’ve been married for seven years, so I actually couldn’t lie and came clean right away that I was had a radio show and wanted find out for my listeners when, what and how long the sale would go on. That is when an impromptu interview was dropped into my lap or hands, since I was standing. Kim and an unnamed sales woman started telling me about the sales and why it is imperative for brides to be organized before stepping into any store or talking to any service provider for their wedding. Let’s get to the interview.
CPF: Are there any accessories on sale now that it’s after Christmas?
K of DB: Well since this is the official start of the wedding season, yes there are. A lot of things are from 30 to 60% off.
CPF: How long will the sale be?
K of DB: It is indefinite for now, but probably for the next month at least. (Recently saw on TV it’s until 1/14/13)
CPF: Did you say that it is the start of wedding season? Today is the official start of the wedding season?
K of DB: Yes, it is. Christmas is over and most people think it’s all about the after Christmas sales, but in reality the sales in bridal wear after Christmas mark the beginning of the new wedding season. October used to be a savings month for wedding, that month is one of the most expensive, now.
CPF: Ahh. That explains why the bridal shows all begin anew in January.
Kim: Exactly to capitalize on the bridal show we in the industry get the jump and try to pull people into the stores so that brides will have an idea of what gown pricing is and what some of the new styles that will be the next big thing.
CPF: Is there something that every bride should know before coming into your store?
Kim: Before stepping into any store, first don’t be afraid to get the business of buying your dress. Don’t spend time buying your bridesmaids’ dresses first. As part of the whole process, you the bride, are the main event, so to speak, you have to get your dress first. After that it is easier to figure out what the wedding party can and should wear.
You must be clear about what you want to (how much money you want to circulate) spend, and you must know that number before stepping into our store or anyone else’s for that matter. Other things you must know are what style, and the cut, although we will help you with what looks best on your frame. If you have an idea it is most helpful.
CPF: What can the bride expect from the staff of David’s Bridal?
Kim: We’re here to help you get what you want and want to help you find what you want within your budget. We are a full of service bridal store with dresses in plus sizes. The other DB’s do not necessarily have a wide selection of plus sizes, but because we are in Brooklyn, I requested that more than a corner of a rack be devoted to Plus-size gowns. I now have 5 racks of Plus-size gowns including our designers. Right now we are having a storewide sale, with 50% off on wedding dresses now through 14 January 2013. The exception is shoes, whereas the shoes are on sale, if your foot is an unusual size, it may not be in the store and we will have to special order it.
CPF: You have big name designers these days in your store, correct?
Kim: Yes, we have had both Oleg Cassini and Vera Wang, for a couple of years, now who are the designers of choice within David’s Bridal.
CPF: Do you think there is something that a bride or couple must have that a lot of brides and grooms are not utilizing?
Kim: There are a lot of wedding couples who believe they can save money by not hiring a wedding planner. They are wrong! Every bride and groom has to have a wedding planner who can find various things that will save the couple lots of money. Wedding planners know where to ferret out the best deals. There was a bride once who came in to have a fitting and asked me when she was leaving where there was a party store, because she needed warming trays. I felt for her and asked her why her wedding planner wasn’t helping her. She said she didn’t have one and someone was going to help the day of her wedding at her church, but that she was trying to get everything done herself. I told her what I just told you, that she needs a wedding planner if nothing else, to take the pressure off her shoulders of getting stuff done. That’s the wedding planner’s job and they do it quite well, because they usually love doing it and know where to find the deals. It only makes sense.
CPF: Do you buy the dresses for $99 or lower and mark them up?
Kim: No, the $99 – $5000 dollar dresses did not start off at that rate. Most of the dresses started at least twice as the price tags and more before they came to the store and the prices are slashed for DB’s clientele and those are the regular David’s Bridal prices, which are being further slashed now for the sale during January by 50%.
CPF: How many people should a bride bring to help her pick out her dress?
Kim: Brides may bring 1 – 3 people, but no more than that or it just becomes a confusing stressful day for the bride. And don’t bring your fiancé. He doesn’t want to be there. Plus, he is not going to tell you (really) that he doesn’t like you in a dress that you think looks wonderful and in reality doesn’t, because he doesn’t want to hurt your feelings.
CPF: To wrap up your advice, the bride must know what she wants before she goes in search of her dress, right?
Kim: Yes, she must be willing to start at the beginning and the bride is the beginning. Then know how much she wants to spend, the style of the dress, and the best cut for her.
CPF: What are some “Don’ts” that neither you nor your staff likes?
Kim: Our store is a full service store and the is staff here to help you. Short notices for your wedding day are not helpful for you or our alterations department. Please no 90 day weddings and expect alterations. If you want your wedding in 90 days from now, you will have to get a dress that fits you perfectly off the rack, because the alterations department will not be able to help you. Minimum 90 days for alterations.
CPF: Thank you very much Kim for all of your wonderful advice and information in this impromptu interview. Will you or corporate be attending the Staten Island College Bridal event?
Kim: Yes, the Staten Island College Bridal event on 1/13/13 the Brooklyn David’s Bridal store’s event and Great American Bridal on 1/14/13 is the DB’s corporate office event, which will be held at New York City Marriott Hotel. It was my pleasure. Thanks for coming in and wanting to share our sale on your show.

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